DIGITAL
COntent
Creator
I manage end-to-end content production, from concept development and filming to editing and final delivery. This includes both on-site shoots and in-house production, creating engaging visual content that showcases our products across digital platforms.
Alongside production, I oversee social media management, develop platform-specific copywriting, and create paid advertising assets designed to drive reach, engagement, and brand awareness. I also refine and edit content provided by creators and influencers, optimising it for brand alignment and performance across organic and paid channels.
Graphic
design
Create and refine product imagery for ecommerce listings, including photography, retouching and compositing premium products into in-situ lifestyle scenes.
Develop supporting graphics for website and marketing using Adobe Photoshop, CorelDRAW and Canva.
I lead influencer marketing and brand partnership initiatives, collaborating with high-profile influencers (200k+ followers), emerging UGC creators, established brands, and TV productions.
I also work closely with tradies and small businesses to build an engaged community around the brand, aligning with Milkcan Outdoor’s presence in the building, home renovation, and architectural space.
Additionally, I lead the creation of visual assets for our Good Design Awards submissions, crafting imagery that highlights the design, functionality, and innovation of our products.
My role focuses on identifying the right partners, coordinating campaigns, and creating authentic content collaborations that expand brand reach, build credibility, and drive meaningful engagement across digital platforms.
Influencer Marketing
& Brand Partnerships
presson
preston
Preston Sin is a online health & fitness coach and content creator for executives, entrepreneurs & industry leaders.
He's helped transformed over 300+ lives since 2015.
Animations
SINGAPORE SHORTS CRITIQUE BY EUGINIA TAN
"Making work with and around seniors is humbling and tedious. It is humbling because it is easy to reach a common conclusion of permanent departure with how little we leave behind. It is tedious because we have to take precaution in the difference between honouring and infantilizing our seniors. As younger practitioners behind the lens, we cannot deny the chasm of a generation gap. What that gap provides are hard truths we absorb and learn from, idiosyncrasies we are glad no longer persist, topics which might be disorienting to bring up. It is perplexing to reconcile with all three. Both films have managed this effectively."
Euginia Tan
Poetry, Creative Non-Fiction & Play Writer